![]() When the University of North Texas asked his greatest achievement, he replied, “I don’t keep score, you know.… I hope that tomorrow I can do better than today. James Avery Artisan Jewelry now has 80 stores in five states, and its products are also sold through Dillard’s. And all our stores are company owned.”Īvery was proud that his company stayed family owned, and at one point turned down a buyout offer from Berkshire Hathaway.Īvery retired as CEO in 2007 and turned over the business to sons Chris and Paul, though he stayed active as chairman emeritus. With a lot of jewelry companies, someone else makes what they sell. “Everything…is made within 60 miles of this office. “I think it’s important that we design, make, and sell all our merchandise,” he told the Express-News. In 1973, the company opened its first store. In 1965, the company was incorporated to James Avery Craftsman and established a headquarters two years later with help from the Small Business Administration. The most important things are those you take out.” You can get carried away being cute and frivolous,” he told My San Antonio in 2012 “It’s like architecture or writing. “You’ve got to know when to stop with complexity. He once said a key element of his success was that he kept things simple. ![]() In 1957, he mailed his first catalog and hired his first employee, Fred Garcia, who worked for the company for the next 20 years. and prayers-not necessarily in that order-were the rule of each day.” James Avery in the 1950s “I worked alone for three years,” he said later. He wanted to create jewelry that had meaning for both him and his customers. In the summer of 1954, Avery launched his jewelry business in a non-air-conditioned two-car garage in Kerrville, Texas, with only $250 in capital, a small work bench, and some scraps of silver and copper. You have to devote full time to the work you are going to do.’ ” ![]() You cannot teach and be good at anything else. And he said, ‘Avery, let me tell you something. It was then he decided to devote himself to the jewelry business.Īvery said: “I had a friend that was a very fine painter in New York. This eliminates shipping costs and allows you to pick-up your order within 4 business hours, though orders requiring soldering can take an additional 48 hours.According to an interview he did with the University of North Texas Libraries, he sold his first piece, a cross, to an Episcopal bookstore in New York City. You can place an order online and pick it up in your local James Avery store. Explore your options online or stop by to see samples in-store. We offer both laser and hand engraving services. Maintain the polish and shine of your James Avery jewelry with a professional courtesy cleaning (ten item limit per visit).Įnjoy complimentary first-time soldering of James Avery charms. Stop by our stores and we'll be happy to help you care for yours. So much work goes into every piece of jewelry we create, we want it to last and be enjoyed by you for years to come. For more information, visit or /JamesAvery. James Avery crafts jewelry in four Texas workshops - one each in Comfort, Fredericksburg, Hondo and Kerrville. Our jewelry is also available in more than 215 Dillard’s stores in Texas and 28 additional states, and nationwide through. We are a multi-channel retailer with 85 James Avery stores in five states. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones and leather wallets – designed by our own skilled artisans in Kerrville, Texas. About James Avery Artisan Jewelry®– James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |